In the era of technological advances, there have been a large number of changes in the way we, as humans, live our lives. One of the biggest changes that is seen in today’s world, is the way that we shop, and in turn, the way that products are marketed. The two main marketing strategies seen in the world today are:
Digital Marketing: Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Traditional Marketing: Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
The Differences Between Traditional and Digital Marketing
The main difference between traditional marketing and digital marketing is the mediums that are used to convey the messages required. Traditional marketing uses traditional media like magazines and newspapers to convey messages, whereas digital marketing uses digital media, such as social media or websites.
Even today, traditional marketing plays an important role in people’s lives with the growing need to step out of the digital world and take breaks from their screens. Traditional marketing, in a way, helps with that, as we take breaks by reading magazines (old and new).
Digital marketing is just as important as traditional if not even more so. When looking for holiday destinations, we do not look at brochures or magazines anymore, as those use marketing strategies that are bound to make the places look exotic. Instead, we search for places on google and look at the reviews and images clicked by people who have stayed there.
Traditional Marketing: Pros and Cons
With the rise of social media, traditional marketing is often underestimated by marketers. However, traditional marketing still has a strong position in consumers’ daily lives. If you have the budget to share magazines and Golden Time TV campaigns, you can spend your money well. Traditional marketing channels include:
- Outdoor (Billboards, bus/taxi wraps, posters etc.)
- Broadcasting (TV, Radio etc
- Print (Magazines, newspapers etc.)
- Direct Mail (catalogues etc.)
- Telemarketing (Phone, text message)
- Window display and signs
Pros of Traditional Marketing
- Impactful and easy to understand: Eye-catching signs and TV commercials are a normal part of most people’s daily lives. They are easy to digest and are often interesting.
- Permanence: If there are ads in the New York Times issue, they will stay there until the magazine is recycled. This is great if the consumer is an avid collector.
- More memorable: When you actually see something, not your cell phone, it’s more likely to stay in your memory. Expectations for new Super Bowl ads and beautiful and impressive window displays are probably more impressive than Instagram ads that scroll in seconds.