What is Digital Marketing ? 5 reasons why you need digital marketing?

What is Digital Marketing ?

Digital marketing is the promotion of any product or service online through various social media platforms or we can it is marketing through digital tools. Digital marketing leverage through various channels like SEO, website, email, content marketing etc. Digital marketing shows ads to people based on their preferences in the internet and try to engage with the target audience. Digital marketing today has replaced the conventional way of marketing  and has become the need of the hour for businesses. Digital Marketing has various types which are as follows:-

• Search Engine Optimization (SEO)- In this type of digital marketing we try to improve the ranking in the search engine results page, thereby creating interesting, relevant and engaging content improving the overall users experience on the website. This is one of the crucial marketing strategies for any business.
• Content Marketing– content marketing is creating, distributing and posting content for your business to reach to your target audience by publishing blogs, videos, posts on a regular basis on various social media platforms. Content marketing is a very effective tool in digital marketing as it engages people and helps in boosting opportunities for the business.
• Email marketing – Email marketing is nothing but just promoting the products and services of a business by sending mail to various clients, this can include sending newsletters, promotional offers to the interested consumers. It is considered as one of the most important and effective types of digital marketing.
• Video Marketing– This type of digital marketing is amongst the popular one in the current market it involves creating videos about your products and services and explaining the benefits to the target audience. Video marketing can include creating and sharing videos on social media platforms such as YouTube, Instagram, Facebook etc. This type of digital marketing has promised to show growth in a very short period of time.
• Social Media marketing– This type of digital marketing involves using social media platforms such as Facebook, Instagram, Twitter and LinkedIn to promote a brand, product, or service. This can include creating and sharing content, engaging with followers, and running ads on these social media platforms.

 5 reasons why you need digital marketing?

The 5 five crucial reason why digital marketing is needed are as follows:-

1. Interactive– Digital marketing allows businesses to reach and engage with consumers online by using a variety of digital marketing tactics and helps businesses to build a relation with their prospective clients. Moreover we can say through digital marketing businesses can interact with their consumers better.
2. Cost effective– Digital marketing helps in cost cutting as it doesn’t follows the traditional marketing concepts. It allows businesses to reach a wider audience at lower cost, making it a very effective and efficient tool in marketing.
3. Competitive edge- Digital marketing helps businesses to stay ahead of their competition, as more and more consumers today turn to the internet before making any purchase it provides them with a competitive edge against their peers.
4. Multiple Strategies- In digital marketing we have various strategies that can be used for various types of business. A B2B business may have a complete different digital marketing strategy then a B2C business. Having a effective and efficient marketing strategy is what differentiate a business from its competition.
5. Generating leads- Digital marketing helps in generating leads for a business by creating various “sales funnel”. This leads helps the business to convert interested persons into potential clients.

So, overall we can say digital marketing is a effective and engaging tool for businesses to reach to their target audience and accomplish their marketing goals. I hope you have enjoyed this article.